Kim Castro, Program Manager for the City of Mountain View and Municipal Management Association of Northern California (MMANC) Board Member, meets with Kevin Woodhouse, Assistant General Manager for the Midpeninsula Open Space District, discusses the myths, lies and misconceptions about ethics in public service. The interview was conducted in person on October 16, 2015 at […]
Finding your agency’s voice: why it’s important to have a personality on social media
Everyone likes someone with a personality. The same is true of government agencies, and there’s no better place for an agency to establish a strong personality, a “voice,” than on social media. [pullquote align=”left” cite=”” link=”” color=”” class=”” size=””]But to use it effectively, agencies need to build their reach and engage with their followers, […]